Authenticity in Brand Voice
/
In an environment where consumers are exposed to countless brands daily, authenticity becomes the distinguishing factor
Read More
Our approach exudes honesty, ensuring a genuine connection with your users.
/
Our thoughtfully crafted visuals will intuitively guide your visitors to explore further. With our search engine optimized design, your website will not only attract more traffic but also rank higher in search results, elevating your online presence.
Read MoreBranding for the collective unconscious
/
How to create a deeper connection with consumers through universally shared archetypes, values, and symbols.
Read MoreWhat is Ethical Marketing?
/
Ethical marketers evaluate their decisions from both a business and a moral perspective. An ethics-based marketing approach focuses on the benefits that a product provides to customers and the positive impact it has on socially responsible or environmental causes. Understanding marketing ethics can be beneficial if you're considering a career in marketing. In this article, we explain what ethical marketing is, discuss why it's important, explore its principles, and review some examples of marketing ethics.
Read More“WAKE THE F*CK UP!” and start designing for all
/
We talk to Max Masure, ‘a white, mostly non-disabled, transgender non-binary queer person’. This is how Masure defines themselves, and this is the approach they are adapting in their practice. They work as an Ethical UX Researcher, Inclusion Consultant, Author, and Public Speaker, and aim towards trans inclusion, inner power and cultural change. They co-founded Argo Collective, where they design and lead trans and gender inclusion workshops and training in tech companies.
Read MoreThe Dark Side of Human-Centered Design
/
Human-centered design (HCD) is an established framework used in design and management to solve user problems. This process starts by understanding users’ needs, followed by the conceptualization of innovative solutions to meet these needs. Tech companies use this framework to achieve a balance between their products and services for platform growth and revenue generation. The 3 principles of HCD are Feasibility (Technology), Viability (Business Perspective), and Desirability (Users).
Read More10 Principles Of Ethical Marketing
/
One of the most effective ways to improve your marketing strategy is to consistently abide by certain ethical principles. Some marketing strategies may be able to draw in customers by using shady practices (such as spamming, which no one appreciates) – but the cost here is serious.
Read MoreThe 3 Responsibilities of Being a Designer
/
I’ve been spending some time wondering about what the biggest problem we face in design is. It seems as though we’re trying to figure out a lot of things. Should designers code? How should we best prototype the products that we work on? Should we release a minimum viable product and then iterate? Should we be optimizing for mobile? I’ve been thinking about all of these questions and I think I figured out what the biggest challenge we face in design right now.
Read More10 Famous Graphic Designers We Want to Be When We Grow Up
/
The giants in the world of graphic design are those who have taken risks, been innovative, and made an impact on the way we see things.
Read MoreColOr therapy
/
Often, the colors we like best are the colors we most need in our lives and provide us with subtle vibrational help.
Read MoreQuote of the Day by Salvador Dali
/
“Have no fear of perfection -- you’ll never reach it." –Salvador Dali, artist
Read MoreQuote of the Day
/
"You can't use up creativity. The more you use, the more you have." -- Maya Angelou, author, poet, civil rights activist
Read MoreDesign at it's best is connection
/
The core value of design is to create a true sense of connection- preferably in an aesthetically interesting way. A strong connection is to understand, empathize, and ultimately solve a problem.
Read MoreSustainability in graphic and web design
/
The graphic design industry relies on a number of resources, such as energy, water, paper, inks, solvents, and packaging. Designers make decisions that 'lock-in' potential environmental impacts associated with the life cycle of their designs.
Eco-design is a way of minimizing the impacts of graphic design on the environment.
Read MoreORGANIC DESIGN | A BALANCE BETWEEN THE MANMADE AND NATURAL WORLDS
/
The term organic design was made popular by architect Frank Lloyd Wright. The label organic design is most commonly applied to architecture, but it is also found in other types of design such as: furniture, art, industry, and typography.
Read MoreNothing could be worse than a return to normality
/
Whatever it is, coronavirus has made the mighty kneel and brought the world to a halt like nothing else could. Our minds are still racing back and forth, longing for a return to “normality", trying to stitch our future to our past and refusing to acknowledge the rupture.
Read MoreFor a sustainable design of digital services
/
Writing and sending an email. Booking a train ticket. Finding an address in an online directory. Streaming a video. Chatting on a social network. Shopping from a drive-in. Sending a package from your home: digital services have invaded our daily life.
Read MoreDesign and Social Responsibility
/
The idea that designing and building the physical environment carries social and ethical responsibilities is not new, but since the building boom of the early 21st century and subsequent market crash, there has been a growing discussion of socially responsible design. Socially responsible design goes by a number of names (including Design Activism, Public Interest Design, Human-Centered Design, Social Impact Design, Social Design) and has not been formally defined, but it is generally characterized by attitudes that value justice, equality, participation, sharing, sustainability, and practices that intentionally engage social issues and recognize the consequences of decisions and actions.
Read MoreIntroduction to ‘Design for Human and Planetary Health’
/
Design is an expression of intention in and through relationships and interactions. The basic intention behind the sustainability revolution is to provide a meaningful and humane existence for every local and global citizen within the limits set by the natural processes that maintain the health of ecosystems and the biosphere for this and future generations of life on earth.
Read MoreIn the time of the pandemic
/
And the people stayed home. And read books and listened, and rested and exercised, and made art and played games, and learned new ways of being and were still. And listened more deeply.
Read More