10 Principles Of Ethical Marketing

10 Principles Of Ethical Marketing

One of the most effective ways to improve your marketing strategy is to consistently abide by certain ethical principles. Some marketing strategies may be able to draw in customers by using shady practices (such as spamming, which no one appreciates) – but the cost here is serious.

Read More

Design at it's best is connection

Design at it's best is connection

The core value of design is to create a true sense of connection- preferably in an aesthetically interesting way. A strong connection is to understand, empathize, and ultimately solve a problem.

Read More

Sustainability in graphic and web design

Sustainability in graphic and web design

The graphic design industry relies on a number of resources, such as energy, water, paper, inks, solvents, and packaging. Designers make decisions that 'lock-in' potential environmental impacts associated with the life cycle of their designs.

Eco-design is a way of minimizing the impacts of graphic design on the environment.

Read More

ORGANIC DESIGN | A BALANCE BETWEEN THE MANMADE AND NATURAL WORLDS

ORGANIC DESIGN | A BALANCE BETWEEN THE MANMADE AND NATURAL WORLDS

The term organic design was made popular by architect Frank Lloyd Wright. The label organic design is most commonly applied to architecture, but it is also found in other types of design such as: furniture, art, industry, and typography.

Read More

Nothing could be worse than a return to normality

Nothing could be worse than a return to normality

Whatever it is, coronavirus has made the mighty kneel and brought the world to a halt like nothing else could. Our minds are still racing back and forth, longing for a return to “normality", trying to stitch our future to our past and refusing to acknowledge the rupture.

Read More

For a sustainable design of digital services

For a sustainable design of digital services

Writing and sending an email. Booking a train ticket. Finding an address in an online directory. Streaming a video. Chatting on a social network. Shopping from a drive-in. Sending a package from your home: digital services have invaded our daily life.

Read More

Design and Social Responsibility

Design and Social Responsibility

The idea that designing and building the physical environment carries social and ethical responsibilities is not new, but since the building boom of the early 21st century and subsequent market crash, there has been a growing discussion of socially responsible design. Socially responsible design goes by a number of names (including Design Activism, Public Interest Design, Human-Centered Design, Social Impact Design, Social Design) and has not been formally defined, but it is generally characterized by attitudes that value justice, equality, participation, sharing, sustainability, and practices that intentionally engage social issues and recognize the consequences of decisions and actions.

Read More

Introduction to ‘Design for Human and Planetary Health’

Introduction to ‘Design for Human and Planetary Health’

Design is an expression of intention in and through relationships and interactions. The basic intention behind the sustainability revolution is to provide a meaningful and humane existence for every local and global citizen within the limits set by the natural processes that maintain the health of ecosystems and the biosphere for this and future generations of life on earth.

Read More