What is Ethical Marketing?

What is Ethical Marketing?

Ethical marketers evaluate their decisions from both a business and a moral perspective. An ethics-based marketing approach focuses on the benefits that a product provides to customers and the positive impact it has on socially responsible or environmental causes. Understanding marketing ethics can be beneficial if you're considering a career in marketing. In this article, we explain what ethical marketing is, discuss why it's important, explore its principles, and review some examples of marketing ethics.

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The 3 Responsibilities of Being a Designer

The 3 Responsibilities of Being a Designer

I’ve been spending some time wondering about what the biggest problem we face in design is. It seems as though we’re trying to figure out a lot of things. Should designers code? How should we best prototype the products that we work on? Should we release a minimum viable product and then iterate? Should we be optimizing for mobile? I’ve been thinking about all of these questions and I think I figured out what the biggest challenge we face in design right now.

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Design at it's best is connection

Design at it's best is connection

The core value of design is to create a true sense of connection- preferably in an aesthetically interesting way. A strong connection is to understand, empathize, and ultimately solve a problem.

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Sustainability in graphic and web design

Sustainability in graphic and web design

The graphic design industry relies on a number of resources, such as energy, water, paper, inks, solvents, and packaging. Designers make decisions that 'lock-in' potential environmental impacts associated with the life cycle of their designs.

Eco-design is a way of minimizing the impacts of graphic design on the environment.

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ORGANIC DESIGN | A BALANCE BETWEEN THE MANMADE AND NATURAL WORLDS

ORGANIC DESIGN | A BALANCE BETWEEN THE MANMADE AND NATURAL WORLDS

The term organic design was made popular by architect Frank Lloyd Wright. The label organic design is most commonly applied to architecture, but it is also found in other types of design such as: furniture, art, industry, and typography.

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Nothing could be worse than a return to normality

Nothing could be worse than a return to normality

Whatever it is, coronavirus has made the mighty kneel and brought the world to a halt like nothing else could. Our minds are still racing back and forth, longing for a return to “normality", trying to stitch our future to our past and refusing to acknowledge the rupture.

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For a sustainable design of digital services

For a sustainable design of digital services

Writing and sending an email. Booking a train ticket. Finding an address in an online directory. Streaming a video. Chatting on a social network. Shopping from a drive-in. Sending a package from your home: digital services have invaded our daily life.

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